Baidu, Inc. (Chinese: 百度; pinyin: Bǎidù, NASDAQ: BIDU), simply known as Baidu and incorporated on January 18, 2000, is a Chinese web services company headquartered in the Baidu Campus in Haidian District, Beijing, People's Republic of China.[4]
Baidu offers many services, including a Chinese search engine for websites, audio files, and images. Baidu offers 57 search and community services including Baidu Baike, an online collaboratively-built encyclopedia, and a searchable keyword-based discussion forum.[5] Baidu was established in 2000 by co-founders, Robin Li and Eric Xu. Both of the co-founders are Chinese nationals who have studied and worked overseas before returning to China. Baidu.com Inc. is registered in the Cayman Islands.[6] In April 2010[update], Baidu ranked 7th overall in Alexa's internet rankings.[7] In December 2007, Baidu became the first Chinese company to be included in the NASDAQ-100 index.[8]
Baidu provides an index of over 740 million web pages, 80 million images, and 10 million multimedia files.[9] Baidu offers multi-media content including MP3 music and movies, and is the first in China to offer WAP and PDA-based mobile search.
Baidu proactively censors its content in line with government regulations.
 | |
| Type | Public (NASDAQ: BIDU) |
|---|---|
| Industry | Internet search |
| Founded | Beijing, China (2000) |
| Founder(s) | Robin Li and Eric Xu |
| Headquarters | Beijing, China |
| Area served | China, Japan |
| Key people | Robin Li (Chairman, CEO) Jennifer Li (CFO) Peng Ye (COO) |
| Services | Internet search services |
| Revenue |  US$651 Million (FY 2009)[1] |
| Operating income | US$235 Million (FY 2009)[1] |
| Profit | US$218 Million (FY 2009)[1] |
| Total assets | US$902 Million (FY 2009)[2] |
| Total equity | US$696 Million (FY 2009)[2] |
| Employees | 6,252[3] |
| Subsidiaries | Baidu, Inc. (Japan) |
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